Why is B Corp Certification Important?

Last November I had a chat with Lulu’s CEO, Nigel Lee. We talked about many topics including his tenure as CEO, his commute, the upcoming move to Research Triangle Park, and Lulu’s  certification as a B Corporation.

As Nigel describes it, achieving the certification is like “the end of the beginning. To pass is like getting to base camp, the rest of the ascent lies ahead.” To reach the summit, Lulu must continue to focus on improving the world through responsible business practices, our community through employee involvement and our workplace by encouraging personal and career development.

Be The Change | Nigel Lee Year One from Lulu Press, Inc. on Vimeo.

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